Effectuation Chronicle #34 : Yuka, Healthy Consumption Scoring

May 23, 2019

It is difficult not to politicize consumers’ inspiration to eat better, and the mistrust that falls on manufacturers regarding their ability to offer healthy products. However, this does not mean that it is a Manichean battle, because if the consumer reacted less positively to the effects of superficial styles, companies would not have to compete

Effectuation Chronicle #33: Vidmizer, Watch Your Videos

May 13, 2019

Just on YouTube alone, the most viewed video has gone from 2.2 billion in 2012 to more than 6 billion views in 2019, for Despacito. Whether you find it regrettable or not, the facts are there: video has established itself in a few years as a strategic tool for distribution that cannot be ignored. It

Effectuation Chronicle #32: Click & Boat, The New AirBnb In The Wind

May 7, 2019

During the summer months, the call of the sea is felt. So we went to meet Jeremy Bismuth, his team and their dogs in their barge offices in Boulogne, Click & Boat’s headquarters. Even if the Seine was calm, the sailors were active in all directions and in all languages. That’s enough to make you

Effectuation Chronicle #31: LILM, On-Demand Furniture

April 29, 2019

Personalizing your home often requires the use of a unique combination of furniture, yet one by one made in a chain. For creative people looking for uniqueness, but without any DIY talent, there is still the solution of custom-made furniture made by a craftsman. But who to choose, where, how, and for how much? To

Effectuation Chronicle #30: BioPoolTech, The Ecological Pool, An Oxymore?

April 23, 2019

At home as well as in others, a swimming pool is in itself a privileged space for relaxation, pure relaxation and happiness to be shared in a friendly atmosphere. How can you better enjoy your free time in summer when absolute sun relaxation is a must?But behind the wellness aspects lies a less attractive reality.

Performance Chronicle #29: Flex-Sense OR Off-Road Sensors

April 9, 2019

Set on its rock, the Little Mermaid of the port of Copenhagen has her eyes fixed on the sea. Is she looking for her prince charming or is she observing the movements of her seafarers? Today in danger, the precious shells can be monitored not as in a children’s tale but by Flex-Sense technology. In

Effectuation Chronicle #28: Wishibam, Recreating a Customer Relationship 2.0

April 2, 2019

Lack of time, search for the best price or convenient deliveries, more and more of us are buying on the Internet by abandoning traditional stores. Often not very faithful to a particular site, zapping is the way to go for impatient consumers. How can we find this privileged relationship with the local merchant even when

Effectuation Chronicle #27 : Umòja, A Story On Your Sneakers

March 22, 2019

The search for meaning, impact and human relationship is increasingly predominant in our society. This research has led to the awareness of a consumption that is not very responsible and not very respectful of the environment. Many brands are trying to restore meaning to their production by bludgeoning advertising showing small producers all over the

Effectuation Chronicle #26 : Move Your Box : Move, And The Glass Ceiling Will Move

March 15, 2019

“The next emerging market is not China or India, it’s women. Marie Eloy’s favourite quote, founder of Bouge ta Boite, illustrates her way of thinking. In the feminine drive to find balance in the societal space, she federates and supports women entrepreneurs to develop their businesses through her business network of recommendations in order to

Effectuation Chronicle #25: Bodyo, A Healthy Body In A Healthy Spirit

March 1, 2019

No need to remind you how a lack of sport and poor nutrition can affect your health. There is a real awareness of the problem and the means exist to remedy it. On the other hand, it is more difficult, without coaching, to be able to make a personalized effort as well as a long-term