Effectuation Chronicle #30: BioPoolTech, The Ecological Pool, An Oxymore?

April 23, 2019

At home as well as in others, a swimming pool is in itself a privileged space for relaxation, pure relaxation and happiness to be shared in a friendly atmosphere. How can you better enjoy your free time in summer when absolute sun relaxation is a must?
But behind the wellness aspects lies a less attractive reality. The ecological footprint of a swimming pool is disastrous in terms of water, electricity and chemicals. In addition to this, there are inconveniences for its regular maintenance, which can very quickly turn out to be a heavy burden.
We are beginning to come to the conclusion that a version 2.0 is needed. Emmanuel Berthod, with his “swimming pool 3.0” is a little ahead of us, but the result is what we expect: maximizing idleness and minimizing the ecological footprint.

In a nutshell. It’s all in the title.

BioPoolTech, as its name suggests, is a pool that combines naturalness and technology. Emmanuel wondered “how to copy nature effectively”. The former engineer from the photovoltaic industry has synthesized his technical skills with his desire to improve the lives of people and the planet. Sensors controlled by artificial intelligence analyze water quality, and the purification work is left to a secret recipe of natural bacteria. No more Ph tests, no need for chlorine or other chemicals to enjoy even purer water.Some customizations are even left to the user, who can choose with the help of a mobile application how to optimize all the features of his pool to his taste.
Thanks to its model, it can reduce the water consumption of a swimming pool by 90%, electricity by 75% and chemicals by 100%. This approach has an even greater impact as the pool market is huge.

The problem of an old but very rich market.

The swimming pool world is vast, with more than 25 million pools sold worldwide, 10% of which are in France. Demand is very strong, even in times of crisis. “When the real estate crisis caused the real estate market to fall by 20%, the swimming pool market continued to grow by 4%,” says Emmanuel. But in the swimming pool industry, no significant improvement has disrupted anything in 20 years, as if there was no need to innovate because the market was so profitable. Hence his growing interest in the matter. “The market will evolve, and we will contribute to this change,” he says.

Article to be found in full on Forbes.